How to Successfully Buy Happiness:

Most of us believe that happiness is a primary purpose of life. But how do we best experience it? While there are countless theories on the pursuit of happiness, research suggests one surprising truth: buying experiences brings more lasting joy than buying things.

Psychologist Thomas Gilovich conducted a series of studies revealing that individuals who spend money on experiences rather than material possessions experience greater happiness for longer periods of time. Why?

• We adapt to material goods. Over time, that new phone or outfit brings diminishing satisfaction.

• We compare ourselves to others. Someone always has something newer, nicer, or better.

• Experiences grow in value. As memories, they become part of who we are and how we connect with others.

This insight becomes especially relevant during the holiday season, when gift-giving often centers on things. What if, instead of spending money on physical gifts, you:

• Planned a family trip to a new place

• Attended a concert, show, or sports event

• Took a class together to learn something new

The idea is simple: Invest in memories, not materials.

Looking back, I don’t remember many of the toys or gadgets I received as a child. What I do remember are the family trips:

• Watching BYU in the Holiday Bowl

• Visiting Disneyland and SeaWorld

• Swimming in December while it snowed back home in Orem

These are the moments that stuck—not because they were extravagant, but because they were shared.

Experiences strengthen our connection with others. At the end of our lives, we likely won’t care much about what car we drove or what phone we had. What will matter most is:

• Who we loved

• What we did together

• The memories we created

We’ll look back on shared laughter, adventures, and traditions, not price tags or packages.

This holiday season, consider giving something meaningful—not just to someone, but with someone. Rather than rush to buy things, invest in time together. Create experiences that build connection, deepen joy, and—yes—successfully buy happiness.